Snap Fashion is powered by unique visual search code developed by Snap Vision. Our London-based company was founded by Jenny Griffiths; a talented computer scientist and lover of fashion. We offer world-class visual search tools for publishers, retailers and influencers in the fashion industry and beyond, as well as top consumer tools to make shopping more satisfying and fun.

To learn more about the technology powering our website and app, please visit our sister website.

Shop fashion in a Snap

Snap Fashion

Take a photo of the look you love and we’ll find you similar things from over hundreds of thousands items available on the high-street and online. Snap Fashion is available on the web and your mobile phone.

Ever-growing fashion catalogue

Spread your shopping search wide with Snap Fashion’s ever-expanding catalogue comprised of hundreds of thousands of products, from over 250 top retailers.

Snap’s clever visual search technology takes seconds to scan the latest collections for both men and women. With our catalogue including high-street favourites such as French Connection, Gap, New Look, Topshop, Topman and Uniqlo, a range of e-tailers including Net-A-Porter, Mr Porter, boohoo, Farfetch, and The Outnet, as well as a whole host of department stores such as Debenhams, House of Fraser, John Lewis, and Selfridges.

Snap Fashion Affiliates


Our Mission

Snap Fashion is changing the way that the world shops online. Snap Fashion believe that men and women create their own styles, select their own looks and shop their wardrobes, based on the things they see and like. It seemed obvious to us that if people are shopping in the real world using their eyes, we should really be shopping online using pictures. We want to put the fun back into online shopping, making it fast, fulfilling, and the best way of discovering new brands.

Fashion is a really personal thing and it’s sometimes really hard to describe what it is that draws you towards your favourite items… Searching using pictures seemed like the obvious thing to do, and I’m proud to say that we were the first people to do it.

Jenny Griffiths, CEO of Snap Fashion

The story behind Snap

Invented and developed by 27-year old Computer Science graduate Jenny Griffiths, Snap Fashion is the brainchild of a very geek-chic CEO.

Our clever techy tricks solve the everyday dilemma of trying to find the pieces you have in mind, and at the prices you can afford.


  • h.Club 100
    Creative Entrepreneur of the Year 2013' in the Hospital Club's h.100 Awards, by the British Council and The Guardian
  • Cisco
    Winner of the 'Cisco British Innovation Gateway Awards 2012'
  • Decoded Fashion London
    Winner of the 'Decoded Fashion London 2012'
  • Tech City
    Winner of the 'Tech City Launchpad Competition 2011'


The Snap Fashion team is a unique blend of stylish techy geniuses and super smart fashion followers; and we think that’s what makes us different. We’re creating a product that we all love to use.

Jenny Griffiths

Jenny Griffiths

Richard Toner

Richard Toner

Mark Hasslacher

Mark Hasslacher

David Belcher

David Belcher

Do you want to be part of Snap Fashion? We’re looking to build our team so come see what job openings we currently have and don’t hesitate to get in touch.